We speak to a lot of local, national and international brands here at “vivere viaggiando” and we’ve found that many know that they should be working with influencers, but they don’t exactly know why. Whether it’s because they understand the concept, see the power of influencer marketing or simply because “everyone else is doing it”, they know it’s a happening thing but when faced with the big question of why, there are blank stares and the sound of crickets. Of

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